Ghost — typographic promise above product evidence
Swiss / International · landing page
Source: pending · Classification: pending
Original principle diagram · Draft explanation
Make the promise lead into the product.
What to borrow: Use a strong typographic promise followed by a wide product view that explains the offer.
When to use this principle
- When it works
- Products with a clear central benefit and a recognizable interface worth showing.
- When to avoid it
- Borrowing the example's dashboard numbers as evidence for your own product.
Original teaching diagram with illustrative content; not a screenshot or reconstruction of the source. Trova · AI-assisted illustration. Original Trova diagram.
- Steal · typographymodel draft
The captured hero uses a very large, heavy sans-serif headline across two centered lines. Smaller navigation and a compact release announcement create hierarchy without several competing display styles.
- Steal · grid/layoutmodel draft
A wide dark dashboard preview follows the white headline region. The change in surface gives the product its own zone while keeping it directly connected to the promise.
- Steal · colormodel draft
The release announcement uses a warm yellow accent while the primary navigation action is dark. Give secondary news a distinct signal without making it look like the main conversion action.
Fonts: InterVariable · Original: Ghost
private-reference-only
View original ↗Source & usage rights
Original: Ghost. Source verification: pending review.
Recorded rights label: private-reference-only. Original work and reproduction rights belong to their owners. A note license does not grant rights to copy a screenshot, trademark or design.
Trova notes: apply the principles in your own work, including commercial projects. Bulk republication or resale is not permitted. Usage terms.
Captured: 2026-10-10. Capture does not establish source verification.